WRITTEN WORK
Why We Interviewed a Bunch of Rappers About Marketing
What can rappers teach us about marketing? It turns out that we had a lot to learn from them -- and we think everyone else does, too.
Meet Sims: The Indie Rap Artist and Conscious Foodie
Indie rap artist Sims is known for his stellar stage presence and sick rhymes. Offstage, he's talking about our health and the food we eat.
Million-Dollar Mindfulness: How Many People Use Meditation Apps?
At the height of a time that might be described as “frenzied” at best, these mobile apps seek to provide a mindfulness oasis -- and a million-dollar business.
Meet the People Building the TV Controlled by Your Brain
Imagine a TV that's controlled only by the brain. Meet the people developing that technology today -- and discover the future they envision for it.
Why I Paid $25 to Take a Nap (And You Should, Too)
Is it possible to democratize sleep? That's what one company is trying to do, with a little help from experiential marketing.
From Cattle Ranching to Hip-Hop, a Family's Love for Clean Food Prevails
What do a grass-fed cattle rancher and indie rapper have in common? It's all in the story of Sylvia and Dessa, the clean food-loving, mother-daughter duo.
Meet the Most Badass Female Chefs in New York
It’s high time to bust through the kitchen’s glass ceiling.
What Can a Brain Scan Tell Us About Stress and Technology?
When someone invites you to try wearable technology that can lower your stress level in 30 seconds -- and pair it with a personal brain scan -- you say, 'Yes.'
In a Land of Automated Milk and Honey, Marketers Are Presented With an Opportunity
In what might be the tech capital of the U.S., robots are checking us out of supermarkets and making our lattes. But while this automation leaves many wide-eyed, it leaves others worried about its impact on humans.
3 Brands at SXSW That Taught Me How to Tell a Story
Does your brand have the greatest story never told? Here's what could be stopping you.
A Deep Dive Into the Twin Cities' Indie Hip-Hop Scene
A love of music begins differently for everyone.
How A Florida Couple Changed My Life With Hot Sauce
Hot sauce alone is old news. Festival Hot Sauce, on the other hand, is potentially life-changing, thanks to its creators, Derry and Ann-Marie Montoute.
What Will It Take Us to Finally Leave Facebook?
Oh, Facebook. What are we going to do with you?
How One Company Is Trying to Make Tech More Inclusive, Starting With Coffee
At SXSW 2019, there appeared to be an underlying theme to many conversations and brand activations: How can we make technology more inclusive? Here's how one company is answering that question -- with the help of a coffee shop.
What Two High School Students Can Teach Marketers About Empathy
In 30 minutes, two high school students taught me how much I have to learn about effective communication -- including marketing. At the core: Empathy.